July 5, 2005

A Winning Domain Name

Filed under: Choosing a Domain Name — Administrator @ 7:22 pm

The domain name is one of the most important decisions you will make when trying to win over the search engine dilemma. Try using at least one of your best keywords within your domain name.

The search engine and the directories give higher preference when your domain name is relevant to your site content or theme.

Let me give you an example of three different ways you could look at your domain name and how the major search engines will view them for indexing.

www.trafficnmore.com

www.trafficNmore.com

www.traffic-N-more.com

Which one would you have chosen?

www.trafficNmore.com, Right!

The search engines may not necessarily see it that way.

Even though trafficNmore.com is easily understood by the eye of the visitor, the search engine will not see the difference between trafficnmore.com and trafficNmore.com.

Both are good ranking for a site dealing with traffic issues.Even though you have the approval of your visitor looking for your information, you could get a higher ranking with the search engines by using www.traffic-N-more.com and still keep the eye appeal for your visitor.

Here is why.

The hyphen breaks up a longer domain name to reveal the major keywords that describe your website content or theme. This makes it easier for the visitor to understand and most importantly allows the search engine to detect your keyword for indexing right off the bat. Cool, huh?

Moral of the story, give your visitor a break, be nice to the search engines and they’ll be nice to you and give you lots of reoccurring traffic for free.

Debra Gravelle
Free Traffic. Free Download.
http://www.traffic-n-more.com/toolbox.htm
admin@traffic-n-more.com

About The Author

Debra Gravelle has been a business consultant and planner for 22 years.

Article Source: http://EzineArticles.com/

 

July 3, 2005

Domain Name Registration and Privacy

Filed under: Cheap Domain Name Registration — Administrator @ 6:52 pm

The internet is a wonderful thing, except for a few small details. When you register your first domain name, you get your introduction to one of them. There’s a lot of information they want. Your name, your email address, your physical address, your phone number. For each of 4 separate categories, and the Registrant, Admin and Technical categories are publicly available (for almost all TLDs - Top Level Domains, with the possible exception of .ws - Western Samoa).

Email addresses, which must be valid, phone numbers and physical addresses which also must be valid. I personally think it’s both absurd and dangerous to make this information so easily available. Once again the right to privacy of law-abiding individuals is being abridged supposedly to help catch lawbreakers. Since this information would be provided under a court order, making it publicly available just invites abuse.

Spammers, scammers, stalkers and the idle whacko can easily get this information. And it’s a nice start on identity theft, too. However, for most people, the most likely result is an increase in the amount of spam you get. But, much worse can and has happened.

So what solutions are there? Basically there two ways to protect your privacy if you are a private individual without access to a legal entity such as a company to own the domain name (note that if it is a company, you must provide accurate information. This only moves the problem to a slightly less personal level).

First you could lie. No, that’s not one of the ways. Unwise and illegal too, and you are a law-abiding type, right? So, first, a proxy registration is one alternative.

Essentially you make a binding legal agreement with a company which will register the domain name as if they owned it and then provide their own information to meet the requirements. For each domain, they will set-up a special email which they will monitor and forward to you, usually after spam filtering, if you want them to.

They, of course, retain your data and will also monitor physical mail. You will be notified of first class mail which appears to or could be legal documents or if registered or couriered mail arrives. They will, for a fee, ship such to you, if you agree and pay. Generally such items would be sent by courier. Phone callers will be directed to use the email or physical address shown in the WhoIs record

Of course, under subpoena or other specified conditions they will provide your details. You will have full rights as owner - as long as you behave and don’t violate the agreement.

The other alternative, usually called “private registration”, is a little different. Here your name would still appear as registrant. You would provide the names of the admin and technical contacts. But the address, email and phone number would be provided and monitored by the organization handling the private registration in essentially the same manner as a proxy registration. Thus with this alternative you remain in full legal control of your domain name since it is registered in your name rather than the name of a proxy.

On the face of it this second alternative sounds better, but your name is hanging out there on view and you may have valid reasons for not wanting that (perhaps the company you work for takes a dim view of moonlighting, or you have had a stalking problem or are doing something perfectly legitimate but don’t want your name linked to it).In that case, a proxy registration is the only real alternative.

In case you’re thinking you can hide out and do whatever sort of bad stuff behind a proxy or private registration, don’t even dream about it. These outfits take it very personally if you misbehave and the legal agreements spell it out.

If you decide to pursue a proxy or private registration, make very sure that you are working with a legitimate company with a track record. A domain name can be a very valuable possession. Both your registrar and, if it’s a separate organization, the entity that does the proxy or private registration must be quality, legitimate outfits. Registrars offering extremely low prices which are way out of line with the going rates - unless it’s a special - just might be after your credit card and identity. Also, this time, actually read the agreement and TOS so you do know what you’re doing and what could happen under what circumstances.

Wondering why I’m writing about this? Well, it’s because I’m getting more and more spam and I started doing some research on possible solutions. And I figured, I wan’t the only one looking to do something about the problem. And then, I discovered that some registrars will provide free proxy or private registration with your domain name purchase. So think about it and do some checking before you buy a domain name. Your privacy is a precious possession.

Copyright 2005 Richard Keir

Richard teaches, trains and consults, on and off-line. And he writes a lot. Visit http://www.AboutWebHosting.info for articles, information, resources and links related to web hosting and domain registration and http://www.Building-eCommerce-Websites for more on eCommerce in particular.

Article Source: http://EzineArticles.com/

 

July 1, 2005

Domain Name Trademarks

Filed under: Choosing a Domain Name — Administrator @ 6:58 pm

As your Internet business grows, the value of your domain name increases. The issue of a domain name trademark should move to the top of your list. You need to guard against unscrupulous competitors that may try to incorporate your domain name in their meta tags to obtain search engine rankings under your name. If you have a domain name trademark, you can go after these individuals and compel the search engines to remove their listings.

What Is A Trademark?

A trademark is a distinctive item that is used to identify a logo, product, device, package or service. The trademark identifies the item as being provided by a particular firm. To protect these items you can obtain a mark from the patent and trademark office that prohibits others from trying to gain economic advantage from your mark.

Domain Name

The patent and trademark office views domain names in a unique way. The office views the “http://www” element as a part of the file transfer process, not your domain name. The “.com”, “.net”, etc., designations are considered top-level domain identifiers and are also disregarded for the purpose of a domain name trademark. For example, our domain name is http://www.sandiegobusinesslawfirm.com. If we submitted the domain name for registration, only the “sandiegobusinesslawfirm” portion would be considered for a mark.

Locators Cannot Be Registered

A domain name is a locator for file pages. When you type in your domain name, a server locates and displays files. If a domain is used solely for this purpose, it will not be granted a mark. Instead, the domain name must be incorporated into the site. For instance, Amazon is recognized as an online bookstore and the site actually has the word “Amazon” on every page. Since “Amazon.com” is more than a locator, Amazon can apply for and receive a trademark. If Amazon used the domain name, bookstore.com, the company would be able to register “Amazon”, but not “bookstore.”

Generic and Descriptive Terms

Domain names that are generic or descriptive in nature cannot be registered because they fail to designate a distinctive product or service. For example, “sandiegobusinesslawfirm” is comprised of generic terms and describes who and where we are, to wit, a San Diego business law firm. This domain name cannot be trademarked. The same result would occur with bank.com, book.com, advice.com, etc.

You may be thinking, “What about ‘Coke?’ “Coke” is a trademarked term because it is a distinctive term for a soft drink product. It just so happens that a brilliant marketing plan has convinced most people to refer to soft drinks as “cokes”, even if they actually prefer another brand!

Trademarks are an important factor in protecting your Internet business. Armed with a trademark, you can keep competitors from pulling traffic off the search engines when people search for your site.

Richard Chapo is with http://www.sandiegobusinesslawfirm.com - a law firm providing legal advice to California businesses. This article is for general education purposes and does not address every facet of the subject matter. Nothing in this article creates an attorney-client relationship.

Article Source: http://EzineArticles.com/